Corinne C. Robinson
Graphic Designer
The Hippo is New Hampshire’s largest circulation weekday publication with a net circulation exceeding 34,000. It is tab sized and distributed throughout southern New Hampshire at more than 1,000 locations. The paper averages 52 to 88 pages each week and is available each Thursday.
Cover Design
As part of the production team I am responsible for creating the cover and ad designs for the paper each week. However, the design process for the cover design is very different from ad deisgn. Every Friday I construct a series of cover drafts that match the theme for that week which is centered around the cover story. I make anywhere from 5-8 drafts which have various colors, pictures, and typefaces. The owners of the paper then pick a draft that they like and I make edits to create a cohesive design.
AD Design
Along with the cover design I create weekly ads for many companies. Each company is handled by one of our three sales reps who provides all the production department information. In production we are provided t the size, written information and any other images that are needed for the overall ad design.
